I wont say the M word, but this beats the previous front page deals by quite a bit (nearly half), and since the site shows 180 when you select king, and then once you select a color it shows the price of 70.
It also appears if you select standard/queen size it drops the price to 60 for those sets and the price also gets adjusted to 21 dollars for these sets. though buying over the 100$ masrk doesnt seem to adjust the discount.
These sheets come highly rated, and business insider makes them the BEST sheet set IF the LLbean ones are too expensive (I was considering them, but got 4 sets of these for the same sale price as one of those, not to mention many of those were backordered anyway)
JCP.com has Royal Velvet 400 Thread Count WrinkleGuard KING sheet sets for 70$ – 50% off (if buying 1) or 65% off (if buying 2+) w/ coupon code (63GOSHOP) = 24.50 ($35 if only buying one). Store pickup is free when you select ship to store or where stock permits otherwise shipping is free on orders $99+
http://www.jcpenney.co
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