Philips Hue White A19 60W Equivalent Smart Bulb Starter Kit (2nd gen, 455303) – $50 at Amazon

Amazon has the Philips Hue White A19 60W Equivalent Smart Bulb Starter Kit (2nd gen, 455303) for $49.81
Compatible with Amazon Alexa, Apple HomeKit, and Google Assistant
Product comes in Frustration-Free Packaging.
Lowest price ever, according to CCC