Outlander – Season 2 (Blu-ray/UV) $10

Target has the Outlander – Season 2 (Blu-ray/UV) on sale for $10
Link
Edit: The cover displayed on the page is the DVD version, so I am not sure whether the image is a mistake, or the title. However, the "Details" section on the page says:
"Movie Genre: Film + TV + Radio
Software Format: Blu-ray
Movie Category: Television
Street Date: November 1, 2016
"
That being said, Best Buy also has the same version (same cover) also titled as Blu-ray, but selling for $15:
Link