Cyber monday deal.
You can also get price matched for existing order if you already ordered during the black friday promotion.
This is the page showing the $349.99 page though the product page still lists the older price (I think it will get updated shortly) but if you go through the agent, they should be able to order at this price for you.
PS: The product listing still shows the old price but the CS agent was okay with the price posted on the deals page (I shared a screenshot of the same below).
http://www.dyson.com/deals.aspx
[ATTACH]Deal screenshot[/ATTACH]
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