trade up bonus program link
Offers valid 2/4/18-3/31/18
Trade in any working digital interchangeable-lens camera (DSLR or mirrorless) or lens and receive up to a $500 bonus when applying the value of your trade-in toward the purchase of select Sony A Full-frame cameras. Includes the new A7R lll.
Trade-in Bonus SKUs:
ISOA7SM2 – $200
Sony Alpha a7S II Mirrorless Digital Camera, 4K Internal Recording, Ultra High Sensitivity WDR, 5-Axis Stabilization, High-Speed AF
ISOA7R2 – $200
Sony a7R II Alpha Full Frame Mirrorless Digital Camera Body
ISOA7R3 – $300
Sony a7R III Mirrorless Digital Camera Body
ISOA9 – $500
Sony Alpha a9 Mirrorless Digital Camera, Full Frame