August 23, 2018
The Ride to Vote: Use Lyft to Exercise Your Rights
At Lyft, we’re working to improve lives by connecting people and their communities through the world’s best transportation. This Election Day (Nov. 6), we want to help people across America exercise their right to vote.
It is estimated that over 15 million people were registered but didn’t vote in 2016 because of transportation issues.1 That’s why we’re committed to providing 50% off rides across the country, and free rides to underserved communities that face significant obstacles to transportation.2 More details on our plan:
Across the country, we’ll give away 50% off promo codes with our partners that encourage voter turnout. We’re thrilled to be working with Vote.org, Nonprofit Vote, TurboVote and more to help distribute codes to those who need them. We’ll also have a product integration to help passengers find their polling location.
For underserved communities, we’ll provide rides free of cost through nonpartisan, nonprofit partners, including Voto Latino, local Urban League affiliates, and the National Federation for the Blind.
We know that getting to the polls is only one part of the voting process. We’re also committed to making it easier to register to vote and learn about important ballot initiatives. We’re partnering with When We All Vote and National Voter Registration Day to ensure Lyft’s passengers, drivers, and broader community are prepared for Election Day. We’ll:
Remind Lyft passengers about voter registration deadlines using various social media and platform tools (e.g. push notifications)
Give drivers voter registration handouts and key voter information at Hub locations
Offer in-office voter registration for employees at our offices
Offer comprehensive, online voter information through our partner organizations
Encourage our community to make a plan in advance for Election Day, which has a proven impact on voter turnout rates3
Your voice is important! We’re excited to help make it heard in this year’s elections.
https://blog.lyft.com/posts/2018/…t-the-vote
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