I walked in and asked the sales guy what kind of price he could work for me. His initial offer was $2930 with the frys 4 year warranty. His second offer was $2650 with the 2 year warranty. I told him I was going to walk around and think about it. He found me 10 minutes later and offered a wall mount to seal the deal. I asked what about a 4k player instead? Final OTD price was $2579.04.
https://www.frys.com/product/9502742