If you own/have a copy of Battlefield 1, there will be a "Purchase BFV- Save up to 50%" on the home screen from now till December 20!
Select that tile and you can choose the Deluxe Edition for $40 or the standard edition for $30.
verified on XB1, unsure about PS4.
https://m.windowscentra
Update: Saw this on Gamespot – https://www.gamespot.co