The phony $50 retail price is definitely too high, but this is still a great deal. Oddly enough this thing is S&S Eligible. Clip the 5% coupon and subscribe to get it for $8.87 ($8.37 with 5 or more S&S items). Free with S&S or you can buy it now for $9.36 and free shipping with Prime or $25+ order.
https://www.amazon.com/Chef-Kitch…61&sr=8-14