Best Buy now has the subject game for $49.99 for everyone while Active BBY Gamer Club Unlocked (GCU) Member can get this for $39.99!
https://www.bestbuy.com/site/supe…Id=57233
Q: How or can I become a GCU member?
A: BBY discontinued it effectively May 2018. No way to renew or sign up. It is what it is.