Price good thru Sunday June 16th, 11:59PM CST.
Sony MASTER Series TVs
These TVs are engineering marvels that are meticulously designed to deliver the creator’s intent. The MASTER Series TVs deliver the best picture quality available, no matter what you like to watch.
OLED TV with absolute black and vibrant colors
Over 8 million self-illuminating pixels are precisely and individually controlled by the Picture Processor X1 Ultimate and supercharged via the Pixel Contrast Booster for perfect black and color.
Intelligent processing, ultimate realism
4K HDR Picture Processor X1 Ultimate processor: object-based rendering happens in real time at high speed to remaster and upscale everything you see to near-4K HDR quality.
Experience a more natural picture with 4K X-Reality PRO
Every object, accurately displayed. With Object-Based Super Resolution in combination with 4K X-Reality PRO, you’ll see lifelike detail, textures, and clarity in everything you watch.
See the big picture
4K Ultra HD resolution and HDR video content combine to bring dazzling detail, color and contrast to everything you watch. Dolby Vision brings scenes to life with striking highlights, deeper darks and vibrant colors.
A revolution in TV sound
Acoustic Surface Audio+ technology has 3 actuators and 2 powerful subwoofers. Crystal-clear 3.2-ch sound comes directly at you from the entire screen, creating a new immersive multidimensional audio experience.
Vibrant colors, smooth gradations
Colors are as rich and vivid as nature’s own thanks to the TRILUMINOS display with more shades of red, green and blue. And, 4K HDR Super Bit Mapping reveals thousands of shades and gradations of light.
This Sony TV is an IMAX Enhanced product, ready to meet high quality standards of color, contrast, clarity and sound. Take comfort in knowing you will be enjoying a fully immersive at-home entertainment experience on this TV that takes full advantage of IMAX Enhanced content.
A genius TV, a smarter home
With Android TV, simply ask, and you shall receive. Control your TV and smart home hands-free by talking directly to your TV with the Google Assistant built in.
Motionflow XR keeps the action smooth
TV that keeps up with real life. Sony’s refresh rate technology enhances the OLED’s unique panel speed to allow fast moving action sequences in sports and movies to be seen with lifelike clarity.
Optimizing colors for professionals
This TVs receive high performance calibration using CalMAN software featuring an easy-to-use interface that has been well received by calibration specialists.
Enjoy studio quality with Netflix Calibrated Mode
This mode was specially developed to enjoy Netflix originals and reproduce picture quality on a TV that is as good as a studio evaluation master.
Meet your Google Assistant
Sony TVs equipped with Android TV have the Google Assistant built in, making your life easier with hands-free voice search. Just start with "Hey Google" to ask it questions, control smart home devices and more.
Great picture from any angle
Thanks to the OLED display’s unique panel characteristics, picture looks great from anywhere you’re watching. Content looks amazing whether you’re directly in front of the TV, or off to one side or the other.
A design of sophistication
A design that’s a work of art. The new, refined one slate design is curated to look beautiful wherever the TV may rest. It’s beauty in simplicity of design.
54.6" screen (measured diagonally from corner to corner)
Large enough to provide an immersive experience for everyone in the room.
2160p resolution for breathtaking HD images
Watch 4K movies and TV shows at 4x the resolution of Full HD, and upscale your current HD content to gorgeous, Ultra HD-level picture quality.
Advanced TV sound
Six 13W speakers and two 10W woofers, S-FORCE Front Surround Sound, DTS Digital Surround and Auto Surround.
4 HDMI inputs for the best home theater connection
High-speed HDMI delivers picture and digital surround sound in one convenient cable. HDMI cable not included.
Enjoy the picture from multiple angles
178° horizontal and vertical viewing angles provide a clear picture for viewers seated near the side of the screen.
3 USB inputs
Easily connect your digital camera, camcorder or other USB device.
Web-based services and content require high-speed Internet service. Some services may require a subscription.