Disney announced last month they will be offering themed magic bands for a nominal fee of $10 per magic band, which typically retail for 24.95+. These discounted upgrades are only available for those with a reservation. The solid bands are still free but the themed ones sold out pretty quick last time they were available.
They have 8 options currently available now. I was having issues placing my order but tried in different web browsers and it finally processed.
If you currently have a resort reservation click on the link to change your magic bands to see what options are available.
https://disneyworld.dis
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