Additional 5% off with REDcard brings it to $23.50 before sales tax. Requires same day services (same day pickup) from Target. Seems to be lowest available price (available for $32.99 from several retailers). Available for PS4 as well.
Xbox One: https://www.target.com/p/bloodsta…A-53192371
PS4: https://www.target.com/p/bloodsta…A-53192431