along with the 3 other colors at Microsoft, this one is also 39.99. they have a few other colors for . EDIT FOR CLARIFICATION: the black, white and blue controller link are next gen controllers, the others are not according to the D-pad design.
grey and green for 44.99 https://www.microsoft.c
grey and blue 44.99 https://www.microsoft.c
artic camo 49.99 https://www.microsoft.c
Night camo 49.99 https://www.microsoft.c
volcano shadow 49.99 https://www.microsoft.c
Black, white and the blue one 39.99 https://www.microsoft.c
https://www.microsoft.c