Regular price seems to be $79.99.
This is for the non flashy/non LED version.
This price is only available on the Cherry MX brown switches.
https://www.amazon.com/gp/product/B00S5E4LX0/ref=as_li_ss_tl?ascsub&ie=UTF8&psc=1&linkCode=ll1&tag=paulsproductr-20&linkId=ed157f1124c262fc9ae3e0e492067255&language=en_US