You must make a new account and get the $20 off coupon for creating a new account for this deal. Then after you get to the $20 off complete (after filling out their survey which I just selected Next on for everything, don’t buy their program. Go to a private browser, select this bag and add to cart, then sign in.)
I saw a $12 off $12 stitch fix on my Chase card so I used that to effectively get this for about $30 after tax and credit card money back. I received a $12 off $12 for a similar offer on another Fjallraven bag a few weeks ago so I can attest it worked.
https://www.stitchfix.c