YMMV: Owners of GeForce GTX 10-Series GPU and GeForce Experience installed: Check Email for Free Game- Watch Dogs 2 or The Division

Check your email for the Subject: "Congratulations! Choose Your Free Game From GeForce Experience"
"Redeem Your Code for Watch Dogs 2 or Tom Clancy’s The Division While Supplies Last!
A key benefit to using GeForce Experience is awesome community giveaways. Try out our in-client reward redemption to receive a free code of either Watch Dogs 2 or Tom Clancy’s The Division.
Quantities are limited, so act fast! Follow the directions and send us your feedback using the "Send Feedback" button in GeForce Experience. "
Credit to OP of this Reddit thread: https://www.reddit.com/r/nvidia/c…xperience/
Appears to be limited to USA and Canada users