Best Buy matching the Alexa required deal from Friday it seems, excellent price for the color BR30 3rd gen bulb
https://www.bestbuy.com/site/phil…Id=58020
Edit:
A19 Color Bulb (3rd gen) also price matched from the Alexa required deal, $26.99
https://www.bestbuy.com/site/phil…Id=55404
Multiple purchases possible by relogging and starting a new transaction, changing browsers as well might be needed to get multiple bulbs at the lower price.