12 count Bounty rolls for $2.79 Target via Google Express – price mistake

Google express (target store) has 12 ct bounty for $2.79.
Must be a price mistake.
You can lower the price further if you are a new customer (25% off with code APPSPECIAL )
Minimum for free shipping is $35
https://express.google.com/u/0/pr…9592_10046