Amazon increasing Prime price to $119 / yr 5/11

I know this is not a hot deal, so please feel free to move to the more appropriate forum.
Amazon announced at the shareholder meeting today it is increasing the price of Amazon Price starting 5/11. The new price will be $119. The current subscription price is $99 / yr.
The new annual fee will apply to current Prime members starting with renewals June 16th of this year.
Reference: http://deadline.com/2018/04/amazo…202377844/