Build-a-Bear JULY 12th B&M Only “Pay Your Age” for any Furry Friend in the store (1 year old kid = $1, etc)

This seems like an AMAZING deal on Build-A-Bear for those with young kids.
Half the fun is going in-store to "build" the bear yourself, stuffing it and whatnot.
Probably best experience for those 2+, but at this price hard to resist at any age.
July 12, 2018 ONLY
In-Store ONLY.
Seemingly you must join their club/signup for emails to be eligible
https://www.buildabear.com/brand-…-club.html
*Offer valid for Bonus Club members. Offer valid in stores only on July 12, 2018. Limit one per Guest, must be present for offer. Some exclusions apply. Cannot be combined with any other offer. While supplies last. Outfits and accessories sold separately. Minimum price $1. See an associate for details. Offer valid only at Build-A-Bear Workshop® stores in the United States and Puerto Rico. Prices are in US dollars unless otherwise noted.