Gateron Red mechanical switches: Offer rapid response times for quick in-game action.
RGB Backlighting: Per-key LEDs with multiple lighting modes and effects to highlight all your dominating kill streaks
Brushed aluminum design: Curved top plate, Floating keycaps, and minimalistic design built with functionality in mind
On-the-fly controls: Make real-time adjustments to lighting and macros with No software necessary
Easy-to-use software: Map 16.7 million colors to any key, customize lighting modes, and fine-tune macros
Looking in the past, this was a popular / frontpage at a higher dollar amount, lowest here so far.
https://computers.woot.