Knipex 87 01 180 7-1/4-Inch Cobra Pliers – $28.55

For those who are in the United States and couldn’t order the Cobra Pliers sale that was posted for the UK earlier today.
I think it’s a good deal but I am really unsure.
KNIPEX – 8701180 Knipex 87 01 180 7-1/4-Inch Cobra Pliers
https://www.amazon.com/Knipex-870…B000X4PU26
It says it’s about 40% off the listing price.
If anyone could tell me what is so special about this brand vs the other brands please let me know.