Southwire 250 ft. 14/2 Solid Romex Electrical Wire $75 at Home Depot

I just noticed this price on the 250ft roll. As recently as a month ago I was searching and the best price I found was $95+tax. This is $75 from HD directly. Right now new on Amazon is $93.
Obviously in the good old days this sold for less than $40 but those days are gone.
For anyone looking – this is a good deal. Especially considering 25ft rolls sell for around $20.
https://www.homedepot.com/p/South…/100010980